Mobile makeover
Communicator rewrites message for the small screen
More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.
Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it’s time to make your message mobile. Image by Gustavo Spindula
That makes it time for a mobile makeover. Here’s how Walter Doerschuk of Grabowski & Co. rewrote his message for the small screen at my most recent Write for Mobile Master Class:
| Walter’s before | Walter’s after | Ann’s comments | | Your resource to starting 2018 on the right foot Find strategies for you to cope with depression in the new year | Depression strategies for the new year Find innovative ways to cope with a global issue from Right Direction | Headline and deck Focus on the front. In the original, the keyword — depression — doesn’t show up until 16 words in. That makes it hard for Google (and humans!) to figure out what this story’s about. In his after, Walter puts the keyword right where it belongs: at the front of the headline. |
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Get a Web-Writing Workout With Wylie
Build your writing muscles — and make your webpage oh, so attractive
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.
Bring your laptop and a story to work on. You’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece.
Make Ann your personal writing coach.
At Writing For the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to:
- Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
- Gain valuable insights on your work from your peers and from Ann.
- Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.
PRSA members: Earn 4 APR maintenance points!
Save $100 when you register by April 1.
| Save when you book a workshop while I’m in your neighborhood |
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Ask about piggybacking on my upcoming engagements in: - Atlanta: Sept. 6-7
- Chicago: June 12-13
- Dallas: Oct. 2-3
- Denver: May 1-2
- Montreal: June 3-6
- New York: April 17-18
- Portland: July 25-26
- Tacoma: Aug. 14
- Washington, DC: Nov. 7-8
Keep up with my calendar. |
