Mobile makeover

Communicator rewrites message for the small screen

More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.

Mobile makeover: Rewrite messages for the small screen

Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it’s time to make your message mobile. Image by Gustavo Spindula

That makes it time for a mobile makeover. Here’s how Walter Doerschuk of Grabowski & Co. rewrote his message for the small screen at my most recent Write for Mobile Master Class:

Walter’s beforeWalter’s afterAnn’s comments
Your resource to starting 2018 on the right foot

Find strategies for you to cope with depression in the new year

Depression strategies for the new year

Find innovative ways to cope with a global issue from Right Direction

Headline and deck

Focus on the front. In the original, the keyword — depression — doesn’t show up until 16 words in. That makes it hard for Google (and humans!) to figure out what this story’s about.

In his after, Walter puts the keyword right where it belongs: at the front of the headline.

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“Reading your webpage on an iPhone is like reading War and Peace through a keyhole.”
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