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Mobile makeover

Communicator rewrites message for the small screen

More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.

Mobile makeover: Rewrite messages for the small screen
Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it’s time to make your message mobile. Image by Gustavo Spindula

That makes it time for a mobile makeover. Here’s how Walter Doerschuk of Grabowski & Co. rewrote his message for the small screen at my most recent Write for Mobile Master Class:

Walter’s beforeWalter’s afterAnn’s comments
Your resource to starting 2018 on the right foot

Find strategies for you to cope with depression in the new year

Depression strategies for the new year

Find innovative ways to cope with a global issue from Right Direction

Headline and deck

Focus on the front. In the original, the keyword — depression — doesn’t show up until 16 words in. That makes it hard for Google (and humans!) to figure out what this story’s about.

In his after, Walter puts the keyword right where it belongs: at the front of the headline.

Get the rest of the story >>>

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Related stories

Quotes on writing for mobile: What writers & others say

Quotes on writing for mobile: What writers & others say

Don’t get your head cut off: Web headlines must fit on mobile apps and more

Don’t get your head cut off: Web headlines must fit on mobile apps and more

“Reading your webpage on an iPhone is like reading War and Peace through a keyhole.”
— Ann Wylie, writing coach

Get a Web-Writing Workout With Wylie

Build your writing muscles — and make your webpage oh, so attractive

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.

Writing For the Web and Mobile - Ann Wylie's web-writing workshop on June 12-13 in Chicago

Bring your laptop and a story to work on. You’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece.

Make Ann your personal writing coach.

At Writing For the Web and Mobile — our two-day hands-on web-writing master class on June 12-13 in Chicago — you’ll learn how to:

  • Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
  • Gain valuable insights on your work from your peers and from Ann.
  • Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.

PRSA members: Earn 4 APR maintenance points!

Save $100 when you register by April 1.

Register now.

“Ann’s information was relevant and important for success for writing for device reading. Run, don’t walk, to her session.”
— Sandra Knight, APR, corporate communications leader and strategist, Smith Group JJR

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Cut Through the Clutter - Ann Wylie's clear-writing workshop on April 17-18 in New York

Only chance in 2018
New York | April 17-18

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2 in Denver


Denver | May 1-2

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13 in Chicago

Only chance in 2018
Chicago | June 12-13

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26 in Portland

Only chance in 2018
Portland | July 25-26

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on Sept. 6-7 in Atlanta

Last chance in 2018
Atlanta | Sept. 6-7

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3 in Dallas

Last chance in 2018
Dallas | Oct. 2-3

Register for Inside the Inbox - Ann Wylie's Email-writing workshop on Nov. 7-8 in Washington D.C.

NEW!
Washington D.C. | Nov. 7-8

Rather bring Ann in to train your whole team?

Invite Ann

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 6-7
  • Chicago: June 12-13
  • Dallas: Oct. 2-3
  • Denver: May 1-2
  • Montreal: June 3-6
  • New York: April 17-18
  • Portland: July 25-26
  • Tacoma: Aug. 14
  • Washington, DC: Nov. 7-8

Keep up with my calendar.

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Jan. 31, 2025

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