Reel them in with readability

Yamaha Marine Group communicator makes message 164.57% easier to read

When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message. But it weighed in at 25.4 on the Flesch Reading Ease scale — or very hard to read.

Catch your readers when you cut the bait into smaller, easier-to-consume pieces. Image by Carl Heyerdahl

But then the PR manager for Yamaha Marine Group edited and revised his piece at our most recent Cut Through the Clutter Master Class. By the end of the workshop, he had increased readability to 67.2, making his piece 165% easier to read.

Write by numbers.

Learn how you can do it, too … >>>

CLEAR it up: Take these 5 steps to simplifying your message Little Red Schoolhouse school of clarity: ‘It’s good to write clearly’

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing.

Master the skills we study in class and leave with a totally rewritten piece.

But at Cut Through the Clutter — my one-and-only 2018 clear-writing Master Class on April 17-18 in New York — you’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. Specifically, you’ll learn how to:

• Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
• Gain valuable insights on your work from your peers and from Ann.
• Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Only chance in 2018 Los Angeles | Feb. 6-7 Only chance in 2018 New York | April 17-18 Denver | May 1-2 Only chance in 2018 Chicago | June 12-13 Only chance in 2018 Portland | July 25-26 Last chance in 2018 Atlanta | Sept. 6-7 Last chance in 2018 Dallas | Oct. 2-3 NEW! ONLY chance in 2018! Washington D.C. | Nov. 7-8

Rather bring Ann in to train your whole team? Invite Ann