Yamaha Marine Group communicator makes message 164.57% easier to read
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message. But it weighed in at 25.4 on the Flesch Reading Ease scale — or very hard to read.
But then the PR manager for Yamaha Marine Group edited and revised his piece at our most recent Cut Through the Clutter Master Class. By the end of the workshop, he had increased readability to 67.2, making his piece 165% easier to read.
Write by numbers.
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing.
Master the skills we study in class and leave with a totally rewritten piece.
But at Cut Through the Clutter — my one-and-only 2018 clear-writing Master Class on April 17-18 in New York — you’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. Specifically, you’ll learn how to:
- Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)
- Gain valuable insights on your work from your peers and from Ann.
- Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.
Polish your skills
Learn to Catch Your Readers and more at these Master Classes
Ask about piggybacking on my upcoming engagements in: