January 23, 2018

Build a better blog post

Content marketing writer takes message from meh to masterpiece

What a difference a format makes: A communicator in one of my recent social media-writing Master Classes used the temple story structure to fill in the blanks to a great tipsheet.

Build a better blog post

Form follows function Once you know the temple story structure, writing blog posts and other content marketing pieces becomes a matter of filling in the blanks. Image by André Sanano

Here’s how she changed her writing style from an original story she submitted before class to a new story she wrote during the workshop.

Fill in the blanks to your next content marketing piece >>>

Related stories

“A blog is only as interesting as the interest shown in others.”
— Lee Odden, CEO, TopRank Marketing
Get Clicked, Read, Shared & Liked - Ann Wylie’s social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Want to write better blog posts, easier and faster? Join me at my one-and-only 2018 social media-writing Master Class on Feb. 6-7 in Los Angeles. You’ll leave with simple recipes, annotated examples and fill-in-the-blanks templates for writing tipsheets, survey stories, case studies and more.

“LOVED the recipes for different kinds of articles and focusing on the reader.”
— Megan Bultman, lead philanthropy consultant, Allstate

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Only chance in 2018
Los Angeles | Feb. 6-7

Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe


Santa Fe | March 19-20

Register for Cut Through the Clutter - Ann Wylie's concise-writing workshop on April 17-18, 2018 in New York

Only chance in 2018
New York | April 17-18

Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop on May 1-2, 2018 in Denver


Denver | May 1-2

Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13, 2018 in Chicago

Only chance in 2018
Chicago | June 12-13

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

Only chance in 2018
Portland | July 25-26

Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3, 2018 in Dallas

Last chance in 2018
Dallas | Oct. 2-3

Register for Get Opened, Clicked, Read & Shared - Ann Wylie's Email-writing workshop on Nov. 7-8, 2018 in Washington, D.C.

NEW!
Washington, D.C. | Nov. 7-8

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Ask about piggybacking on my upcoming engagements in:

  • Atlanta: Sept. 6-7
  • Chicago: June 12-13
  • Dallas: Oct. 2-3
  • Denver: May 1-2
  • Los Angeles: Feb. 6-7
  • Montreal: June 3-6
  • New York: April 17-18
  • Portland: Feb. 16 & July 25-26
  • Santa Fe: March 19-20
  • Washington, DC: Nov. 7-8

Keep up with my calendar.

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