Wylie's Writing Tips

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Build a better blog post

Content marketing writer takes message from meh to masterpiece

What a difference a format makes: A communicator in one of my recent social media-writing Master Classes used the temple story structure to fill in the blanks to a great tipsheet.

Build a better blog post
Form follows function Once you know the temple story structure, writing blog posts and other content marketing pieces becomes a matter of filling in the blanks. Image by André Sanano

Here’s how she changed her writing style from an original story she submitted before class to a new story she wrote during the workshop.

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Fill in the blanks to your next content marketing piece >>>

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“A blog is only as interesting as the interest shown in others.”
— Lee Odden, CEO, TopRank Marketing
Get Clicked, Read, Shared & Liked - Ann Wylie’s social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

Want to write better blog posts, easier and faster? Join me at my one-and-only 2018 social media-writing Master Class on Feb. 6-7 in Los Angeles. You’ll leave with simple recipes, annotated examples and fill-in-the-blanks templates for writing tipsheets, survey stories, case studies and more.

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“LOVED the recipes for different kinds of articles and focusing on the reader.”
— Megan Bultman, lead philanthropy consultant, Allstate

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Learn to Catch Your Readers and more at these Master Classes

Register for Get Clicked, Read, Shared & Liked - Ann Wylie's social media-writing workshop on Feb. 6-7, 2018 in Los Angeles

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Register for NOT Your Father’s News Release - Ann Wylie's PR-writing workshop on March 19-20, 2018 in Santa Fe


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Register for Writing For the Web and Mobile - Ann Wylie's digital-writing workshop on June 12-13, 2018 in Chicago

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Chicago | June 12-13

Register for Master the Art of the Storyteller - Ann Wylie's creative-writing workshop on July 25-26, 2018 in Portland

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Register for Catch Your Readers - Ann Wylie's creative-writing workshop on Oct. 2-3, 2018 in Dallas

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Register for Get Opened, Clicked, Read & Shared - Ann Wylie's Email-writing workshop on Nov. 7-8, 2018 in Washington, D.C.

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Washington, D.C. | Nov. 7-8

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