Build a better blog post

Content marketing writer takes message from meh to masterpiece

What a difference a format makes: A communicator in one of my recent social media-writing Master Classes used the temple story structure to fill in the blanks to a great tipsheet.

Form follows function Once you know the temple story structure, writing blog posts and other content marketing pieces becomes a matter of filling in the blanks. Image by André Sanano

Here’s how she changed her writing style from an original story she submitted before class to a new story she wrote during the workshop.

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Fill in the blanks to your next content marketing piece >>>

Blog post structure | Try a temple: New approach increases reading by 520% Blog length | Go deep, not shallow: Avoid thin posts, say Google, readers

Want to write better blog posts, easier and faster? Join me at my one-and-only 2018 social media-writing Master Class on Feb. 6-7 in Los Angeles. You’ll leave with simple recipes, annotated examples and fill-in-the-blanks templates for writing tipsheets, survey stories, case studies and more.

Polish your skills

Learn to Catch Your Readers and more at these Master Classes

Only chance in 2018 Los Angeles | Feb. 6-7 Santa Fe | March 19-20

Only chance in 2018 New York | April 17-18 Denver | May 1-2 Only chance in 2018 Chicago | June 12-13 Only chance in 2018 Portland | July 25-26 Last chance in 2018 Dallas | Oct. 2-3 NEW! Washington, D.C. | Nov. 7-8

Rather bring Ann in to train your whole team? Invite Ann