Overcome 5 obstacles to reading on smartphones
Reading your webpage on a smartphone is like reading War and Peace through a keyhole.
It’s not easy to reach readers on mobile devices. The small screen size, touchscreen and more add up to a lot of usability issues.
Here, according to Raluca Budiu and Jakob Nielsen, authors of User Experience for Mobile Applications and Websites, are 5 obstacles to look out for when writing for the mobile web:
1. Screen size
Smartphones have touchscreens that are about 3.5-x-6.5-inches large, according to Budiu and Nielsen’s definition. That’s a tiny window through which your visitors see your webpages, blog posts, news releases and social media status updates.
That means that the content displayed above the fold on a 30-inch monitor requires five screens on a smartphone. As a result, mobile web visitors must:
How to write for mobile websites
Consider the numbers:
- Reading on a mobile device cuts comprehension by 48%, according to University of Alberta research.
- Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen.
- But although mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.
In this environment, how do we reach readers online? Best practices for web and mobile copywriting can help. In fact, just 3 simple tweaks have been proven in the lab to boost usability more than 124%.
At Writing For the Web and Mobile — our two-day online-writing master class on Dec. 11-12 in Miami — you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back.
Specifically, you’ll learn how to:
- Make every piece you write easier to read and understand with our 6-step system
- Get proven-in-the-lab targets for readable paragraph, sentence and word lengths.
- Measure, monitor and manage readability with a cool — free! — tool.
- Increase reading by hitting one key on your keyboard more often.
- Use the fastest, most effective approach for condensing your message dramatically.
Save $100 when you grab one of our early bird tickets.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
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