Overcome 5 obstacles to reading on smartphones
Reading your webpage on a smartphone is like reading War and Peace through a keyhole.
![5 obstacles of reading on smartphones 5 obstacles of reading on smartphones](https://freewritingtips.wyliecomm.com/wp-content/uploads/2017/08/5-obstacles-of-reading-on-smartphones.jpg)
It’s not easy to reach readers on mobile devices. The small screen size, touchscreen and more add up to a lot of usability issues.
Here, according to Raluca Budiu and Jakob Nielsen, authors of User Experience for Mobile Applications and Websites, are 5 obstacles to look out for when writing for the mobile web:
1. Screen size
Smartphones have touchscreens that are about 3.5-x-6.5-inches large, according to Budiu and Nielsen’s definition. That’s a tiny window through which your visitors see your webpages, blog posts, news releases and social media status updates.
That means that the content displayed above the fold on a 30-inch monitor requires five screens on a smartphone. As a result, mobile web visitors must:
Overcome these obstacles to reaching mobile readers
Related stories |
|
|
Get the word out on the small screen
How to write for mobile websites
Consider the numbers:
- Reading on a mobile device cuts comprehension by 48%, according to University of Alberta research.
- Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen.
- But although mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.
![Writing For the Web and Mobile Writing For the Web and Mobile](https://freewritingtips.wyliecomm.com/wp-content/uploads/2017/08/writing-for-the-web-and-mobile-2908.jpg)
In this environment, how do we reach readers online? Best practices for web and mobile copywriting can help. In fact, just 3 simple tweaks have been proven in the lab to boost usability more than 124%.
At Writing For the Web and Mobile — our two-day online-writing master class on Dec. 11-12 in Miami — you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back.
Specifically, you’ll learn how to:
- Make every piece you write easier to read and understand with our 6-step system
- Get proven-in-the-lab targets for readable paragraph, sentence and word lengths.
- Measure, monitor and manage readability with a cool — free! — tool.
- Increase reading by hitting one key on your keyboard more often.
- Use the fastest, most effective approach for condensing your message dramatically.
Save $100 when you grab one of our early bird tickets.
|
Polish your skills at these Master Classes
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
| |||||||
| |||||||
Rather bring Ann in to train your whole team? |
| ||
Ask about piggybacking on my upcoming engagements in:
|
|