How does your clarity stack up?
How does your copy’s readability compare to that of the world’s largest broadcast organization?
One way to find out is to benchmark readability statistics. That’s a great way to convince bosses, clients and reviewers that extremely readable copy makes sense, even for serious messages.
We used Microsoft Word’s Readability Statistics to measure how the BBC’s readability stacks up. We reviewed every story (23, including the top 10 most read) on the BBC.com home page on July 27.
Here’s what we found out … and how you can improve readability of your own pieces.
Make every piece you write easier to read & understand
Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.
Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.
But you’ll leave Catch Your Readers — our two-day Writing That Sells master class on Nov. 16-17 in Kansas City — with “the numbers” you need to measurably improve your copy’s readability.
Specifically, you’ll learn how to:
- Make every piece you write easier to read and understand with our 6-step system
- Get proven-in-the-lab targets for readable paragraph, sentence and word lengths.
- Measure, monitor and manage readability with a cool — free! — tool.
- Increase reading by hitting one key on your keyboard more often.
- Use the fastest, most effective approach for condensing your message dramatically.
This is our final Catch Your Readers workshop for 2017. Don’t miss out. Register now.
Save $100 — grab one of our early bird tickets by Aug. 30.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: