People look at 70% of lists they encounter online
Think of your bulleted lists as the celebrities of your blog posts, webpages and other pieces.
Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”
Indeed, according to Pernice et al., web visitors look at 70% of the bulleted lists they encounter.
Here’s a short list of reasons to write lists. Lists: …
- Grab attention. Lists and other “unconventional” approaches (including Q&As, timelines and short sidebars) get 15% more attention than the average story, according to The Poynter Institute’s Eyetrack07 study.
- Are easier to remember. Readers also remember lists longer than conventional articles, according to Eyetrack07.
- Boost understanding. And readers understand lists better than conventional articles, according to Eyetrack07.
Create Content Marketing Pieces That Almost Write Themselves
How would you like to fill in the blanks to your next survey story? Use a simple recipe for your next case study? Get a template that make writing tipsheets a breeze?
Learn to craft content marketing pieces that almost write themselves at Get Clicked, Read, Liked and Shared — our two-day social media-writing master class on July 27-28 in Portland.
You’ll walk away with fill-in-the-blanks recipes and templates for your most popular content marketing pieces. And you’ll learn how to:
- Master the temple structure, which has been proven in the lab to draw 300% more readers — and 520% more readership.
- Write leads that drag readers into your piece with our 3-step test.
- Fill in the blanks to the best survey story you’ve ever written, using our easy template.
- Get a simple template for crafting a tipsheet that almost writes itself.
- Write a great case study: It’s easy with our annotated example.
Don’t miss this opportunity to learn the latest best practices in social media-writing from Ann. This is the last social media-writing workshop we have scheduled for 2017.
Last chance to register, book your ticket by July 26.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Rather bring Ann in to train your whole team?
Ask about piggybacking on my upcoming engagements in: