People look at 70% of lists they encounter online
Think of your bulleted lists as the celebrities of your blog posts, webpages and other pieces.
Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”
Indeed, according to Pernice et al., web visitors look at 70% of the bulleted lists they encounter.
Why lists?
Here’s a short list of reasons to write lists. Lists: …
- Grab attention. Lists and other “unconventional” approaches (including Q&As, timelines and short sidebars) get 15% more attention than the average story, according to The Poynter Institute’s Eyetrack07 study.
- Are easier to remember. Readers also remember lists longer than conventional articles, according to Eyetrack07.
- Boost understanding. And readers understand lists better than conventional articles, according to Eyetrack07.
6 ways to make your lists stand out
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From listicles to case studies
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Learn to craft content marketing pieces that almost write themselves at Get Clicked, Read, Liked and Shared — our two-day social media-writing master class on July 27-28 in Portland.
You’ll walk away with fill-in-the-blanks recipes and templates for your most popular content marketing pieces. And you’ll learn how to:
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Last chance to register, book your ticket by July 26.
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