September 24, 2017

Pass the 70-20-10 test

Create social media messages that engage readers

How can you write social media messages that are relevant, valuable and interesting to friends, fans and followers?

Pass the 70-20-10 test

Share and share alike Bring the bounty of the web to your friends, fans and followers by sharing in 7 of 10 posts. Image by Brooke Lark

Pass educational consultant Angela Maiers’ 70-20-10 test. That is:

1. Share 70% of the time.

Give readers information they can use to live their lives better by linking to valuable information — new research, tipsheets and tools.

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“Dance like the photo’s not being tagged, Love like you’ve never been unfriended. Tweet like nobody’s following.”
— Attributed to @PostSecret

Think Like a Friend, Fan or Follower

Offer news you can use, and watch your reach and influence grow

“Our readers don’t want to read stories,” writes Brian J. O’Conner, editor at Bankrate.com. “What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be that button.”

The answer, my friend

The answer, my friend To engage social media followers, stop writing about ‘us and our stuff.’ Image by Rohit Tandon

Sadly, instead of helping readers solve their problems, too many digital writers churn out content that focuses on “us and our stuff” — not on the reader and the reader’s needs.

But offer news you can use to live your life better, and you’ll see your online reach and influence grow.

At Get Clicked, Read, Shared & Liked — our two-day online-writing master class on July 27-28 in Portland — you’ll learn how to write webpages, blog posts, email messages and social media status updates that grab and keep reader interest with relevant, valuable, helpful information.

Specifically, you’ll learn how to:

  • Find the right story — and craft the best story angle — for blog posts, content marketing pieces and social media status updates.
  • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
  • Get more likes and shares with stories that better serve your audience.
  • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
  • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.

Save $100 when you register by June 27.

This is the only social media-writing Master Class we’ve scheduled for 2017. Don’t miss out. Register now.

“I love it! There was so much knowledge packed into two days. I can’t wait to take my learnings back to my company.”
— Dan Kimball, social media manager, re:group, inc.

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Get Clicked, Read, Shared & Liked - Ann Wylie’s online-writing workshop in Portland on July 27-28, 2017

Portland | July 27-28

Register for Cut Through the Clutter - Ann Wylie’s concise-writing workshop in San Francisco on Aug, 17-18, 2017

San Francisco | Aug. 17-18

Register for Master the Art of the Storyteller in New York: Ann Wylie’s creative-writing workshop in New York on Sept. 25-26, 2017

New York | Sept. 25-26

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Avon, CT: May 31
  • Birmingham, MI: June 16
  • Geneva: July 6
  • Johnson, RI: Aug. 7-11
  • Kansas City: Nov. 16-17
  • Miami: Dec. 11-12
  • New York: Sept. 25-26
  • Northbrook, IL: June 14
  • Plano, TX: Oct. 19-20
  • Portland: June 6 & July 27-28
  • Roseville, CA: Oct. 24
  • San Francisco: Aug. 17-18

Keep up with my calendar.

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