November 19, 2017

Eyes on you

Page view time is not a magic number

The more words on a web page, the longer visitors will stay.

But is that really the best metric to measure? What if you could engage users on a page for half the time, yet have them remember one-third more of the content?

Simplify layout to improve readability

Just looking Web visitors may look longer at a webpage that’s filled with dense copy. But is looking the right metric? Image by Luca Iaconelli

That’s what happened in a 2005 usability study by Jakob Nielsen and Kara Pernice Coyne.

Simplify layout to improve readability.

For the study, researchers tested the original version of a story about New York City restaurants. Then they revised it to:

  • Increase white space
  • Condense the main idea
  • Remove unnecessary images
  • Reduce column widths
  • Add a graphic for each restaurant ranking

The result: Visitors spent about twice as much time with the original page. But they remembered 34% more of the content on the revised page.

Read full article >

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“Put your word count on a strict diet.”
— Jakob Nielsen, “the king of usability”

Cut clutter on social media

Expand your reach influence by boosting readability

Consider the numbers:

  • The lower your Facebook and Twitter readability, the less sharing you’ll see.
  • The longer your online message is, the less of it your visitors read.
  • The more hyperbole you pack into your paragraphs, the less people understand, remember and enjoy your online message.
Keep it clean and lean

Keep it clean and lean To engage readers on social media, make every piece you write easier to read and understand. Image by Samuel Zeller

At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on July 27-28 in Portland — you’ll learn a six-step process for making every social media message you write easier to read and understand.

Specifically, you’ll learn how to:

  • Get visitors to read more of your blog post by hitting one key on your keyboard more often.
  • Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
  • Boost usability by 27% by cutting one simple element from your message.
  • Increase sharing when you target the right reading grade level for Twitter and Facebook.

Save $100 when you register by May 27.

This is the only social media-writing workshop we’ve scheduled for 2017. Don’t miss out. Register now.

“I found the research shared extremely valuable because it helps me to make my case at work for shorter online copy. The templates are also very useful because they’ll save me time and help me to keep my content focused and structured.”
— Gordana Goudie, communications officer, Georgia Tech Professional Education

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Not Your Father’s News Release - Ann Wylie’s PR-writing workshop in Chicago on May 18-19, 2017

Chicago | May 18-19

Register for Get Clicked, Read, Shared & Liked - Ann Wylie’s online-writing workshop in Portland on July 27-28, 2017

Portland | July 27-28

Register for Cut Through the Clutter - Ann Wylie’s concise-writing workshop in San Francisco on Aug, 17-18, 2017

San Francisco | Aug. 17-18

Register for Master the Art of the Storyteller in New York: Ann Wylie’s creative-writing workshop in New York on Sept. 25-26, 2017

New York | Sept. 25-26

Register for Catch Your Readers in Kansas City: Ann Wylie’s persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

Kansas City | Nov. 16-17

Register for Write For The Web and Mobile: Ann Wylie’s online-writing workshop in Miami on Dec. 11-12, 2017

Miami | Dec. 11-12

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Avon, CT: May 31
  • Birmingham, MI: June 16
  • Chicago: May 18-19
  • Geneva: July 6
  • Johnson, RI: Aug. 7-11
  • Kansas City: Nov. 16-17
  • Miami: Dec. 11-12
  • New York: Sept. 25-26
  • Northbrook, IL: June 14
  • Plano, TX: Oct. 19-20
  • Portland: June 6 & July 27-28
  • Roseville, CA: Oct. 24
  • San Francisco: Aug. 17-18

Keep up with my calendar.

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