Page view time is not a magic number
The more words on a web page, the longer visitors will stay.
But is that really the best metric to measure? What if you could engage users on a page for half the time, yet have them remember one-third more of the content?

That’s what happened in a 2005 usability study by Jakob Nielsen and Kara Pernice Coyne.
Simplify layout to improve readability.
For the study, researchers tested the original version of a story about New York City restaurants. Then they revised it to:
- Increase white space
- Condense the main idea
- Remove unnecessary images
- Reduce column widths
- Add a graphic for each restaurant ranking
The result: Visitors spent about twice as much time with the original page. But they remembered 34% more of the content on the revised page.
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Cut clutter on social media
Expand your reach influence by boosting readability
Consider the numbers:
- The lower your Facebook and Twitter readability, the less sharing you’ll see.
- The longer your online message is, the less of it your visitors read.
- The more hyperbole you pack into your paragraphs, the less people understand, remember and enjoy your online message.

At Get Clicked, Read, Shared & Liked — our two-day social media-writing master class on July 27-28 in Portland — you’ll learn a six-step process for making every social media message you write easier to read and understand.
Specifically, you’ll learn how to:
- Get visitors to read more of your blog post by hitting one key on your keyboard more often.
- Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
- Boost usability by 27% by cutting one simple element from your message.
- Increase sharing when you target the right reading grade level for Twitter and Facebook.
Save $100 when you register by May 27.
This is the only social media-writing workshop we’ve scheduled for 2017. Don’t miss out. Register now.
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Polish your skills at these Master Classes
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
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