August 19, 2017

Metaphor at work

6 reasons analogy is more persuasive than literal language

Metaphor is more persuasive than literal language: It’s been proven in the lab.

Metaphor at work

Metaphor everywhere Metaphor persuades because it helps us structure arguments better than literal language, according to an analysis of 50 years of research on the topic. Image by Sharon Brogan

Make that 41 labs over more than 50 years.

Or so say Pradeep Sopory and James Price Dillard. The two researchers reviewed 41 data-based studies on the persuasiveness of metaphor published between 1952 and 2006. Then they analyzed the studies to determine what made metaphors more or less persuasive.

Bottom line: Metaphors are more persuasive than literal messages, Sopory and Dillard found.

But why?

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“If a picture is worth a thousand words, a metaphor is worth a thousand pictures.”
— Daniel Pink, author, A Whole New Mind

Make Magic With Metaphor

Charm readers with compelling comparisons

It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page.

Make Magic With Metaphor

Ace up your sleeve Master the magic of metaphor

Metaphor has the power to persuade far better than literal language. It lets you say in five words what would otherwise take five paragraphs to explain. It makes readers’ brains light up, helps them think more broadly about your message — even (ahem!) makes you look more attractive.

But, as with other forms of magic, you’ll want to master a few tricks before you step onto the stage.

At Master the Art of the Storyteller — our two-day creative-writing master class on Feb. 23-24, 2017, in Los Angeles — you’ll learn how to charm readers with the magic of metaphor.

Specifically, you’ll learn how to:

  • Get the zombies out of your message: Don’t let Dead and Dead2 metaphors eat your readers’ brains.
  • Get an analogy during an interview by asking one simple question.
  • Create a metaphor with our simple, four-step process.
  • Craft a compelling metaphor with our fill-in-the-blanks formula.
  • Polish your metaphor: Learn which kinds of metaphors to choose, which to avoid and where in your message to place them from 41 academic studies covering 50 years of research.

This is the only writing workshop we have planned in Los Angeles in 2017. Don’t miss out on your chance to Master the Art of the Storyteller in LA! Register now.

“Top-notch! I’m sure this will change my storytelling in the same incredible ways as your PR class changed my press releases!”
— Stephanie Sobotik, senior manager, Global Marketing Communications, Freescale Semiconductor

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Master the Art of the Storyteller in Los Angeles: Ann Wylie's creative-writing workshop in Los Angeles on Feb. 23-24, 2017
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Register for Cut Through the Clutter - Ann Wylie's tight-writing workshop in San Francisco on Aug, 17-18, 2017
Register for Master the Art of the Storyteller in New York: Ann Wylie's creative-writing workshop in New York on Sept. 25-26, 2017
Register for Catch Your Readers in Dallas: Ann Wylie's persuasive writing workshop in Dallas on Oct. 16-17
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Kansas City on Nov. 16-17, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Miami on Dec. 11-12, 2017

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