Steal techniques from this great WIIFM copy
You know that the topic is never the topic: The reader is the topic.
You’ve acknowledged that readers don’t care about “us and our stuff”; they care about themselves and their needs. You buy into the notion that the first thing your reader wants to know about your message is WIIFM, or What’s In It For Me.
The next step is to find some great WIIFM copy to model. And have I got a piece for you. Here’s Briefings Publishing Group’s promo for a how-to video. The WIIFM copy is well worth modeling.
Here it is — with, of course, my notes …
The secret to reaching readers is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.)
At Catch Your Readers — a two-day writing Master Class on Nov. 2-3 in Houston — you’ll learn a four-step process for making your message more relevant, valuable and rewarding to your audience. Specifically, you’ll learn:
- The formula people use to determine which messages to pay attention to
- Two rewards you can use to boost audience interest in your message
- The No. 1 question to answer on your reader’s behalf
- A two-minute perspective shift that focuses your message on the value to the audience
- A three-letter word to use to make your message more relevant to your audience
This is your last chance to learn to Catch Your Readers in 2016. Don’t miss out! Register now.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more
Ask about piggybacking on my upcoming engagements in: