How to spot hidden measurement resources
By Angela Sinickas, ABC, Diva of Diagnostics
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
- No time.
- No budget.
- Lack of research expertise.
- Lack of management support.
Here are four ways to overcome these those obstacles.
Learn to measure communication success from Angela Sinickas
When Angela Sinickas judged a communication competition recently, she came across this one-line description of measurable results on one of the entries: “My client sent me a dozen roses.”
“Well,” says Angela, ABC, IABC Fellow, and president of Sinickas Communications Inc. “At least she counted the flowers.”
You’ve heard it throughout your career: Quantify bottom-line business results of your communications through measurement, and you’ll:
- Earn a place at the decision-makers’ table
- Secure (or elevate) your job, budget and salary
- Transform yourself from an order taker (“Would you like fries with that blog post, Sir?”) to a respected communication consultant
But measuring communication success beyond clicks and page views is hard, and almost nobody does it well.
Enter Sinickas, the Diva of Diagnostics. She’s been measuring communication success for more years than your social media director has been alive. She’s trained communicators in more countries than I have on my bucket list. She’s earned more Gold Quills than Caitlin Jenner has pairs of shoes.
And on Oct. 12-13, she’ll be teaching Become an ROI Rock Star With the Diva of Diagnostics — a two-day Master Class with Angela Sinickas in Washington, D.C. This is a rare chance to have Angela look over your shoulder and give feedback on your measurement plan.
We expect tickets to this event to sell out fast. If you’d like to be one of 50 lucky communicators to learn to measure your communications like Angela Sinickas does, please register now.
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