• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar

Wylie's Writing Tips

Improve your communications with our training, consulting, and writing services

  • Home
  • Writing training
    • Webinars | Mini Master Classes
    • Workshops | Master Classes
      • Past writing workshops
    • Writing coaching
    • Writing guidelines
    • Editing services
    • Memberships
    • Writing training clients
  • Writing tips
    • Content writing
      • Relevant content writing
        • Relevant content writing resources
        • Relevant content writing quotes
      • Creative content writing
      • Structure for content
      • Readability for content
        • Resources on blog post length
        • Quotes on blog post length
      • Scannable web copy
      • Content writing resources
      • Content writing quotes
    • Email writing
      • Why email writing?
      • Subject lines
        • Resources on subject lines
        • Quotes on subject lines
      • Target your email
        • Quotes on targeted email
      • Feature story structure
      • Short, readable emails
        • Quotes on readable emails
      • Scannable emails
        • Quotes on how to write scannable email
      • Resources on email writing
      • Quotes on email writing
    • Microcontent
      • Skimming, scanning, reading
        • Resources on skimming, scanning, reading
        • Quotes on skimming, scanning, reading
      • Bulleted lists
        • Quotes on bullets lists
      • Callouts, pull quotes
        • Quotes on pull quotes and callouts
      • Captions, cutlines
        • Quotes on captions
      • Decks, summary blurbs
      • Headlines
        • Benefit headlines
        • Feature headlines
        • Web headlines
          • Quotes on web headlines
        • Quotes on headlines
      • Links, buttons
        • Quotes on links
      • Subheads
        • Quotes on how to do subheadings
      • Resources on display copy
      • Quotes on display copy
    • Persuasive writing
      • What’s in it for me?
        • Quotes on WIIFMs
      • Write about benefits
        • Quotes on verbs
        • Quotes on benefits
      • Write to, about You
        • Quotes on ‘you’ writing
      • Quotes about persuasive writing
    • Public relations writing
      • Target readers with PR writing
        • Relevant releases quotes
      • Organize PR writing
        • Leads for releases
          • Press release first paragraph
          • Quotes on press release leads
      • Quotations
        • Quotes about public relations quotes
      • Readability for PR
        • Quotes on ideal press release length
      • Headlines, display copy for PR
        • Headlines for releases
      • Resources on press releases
      • Quotes on press releases
    • Readability
      • Why readability?
        • Information overload
          • Information overload quotes
      • Message length
        • Why short content
        • Measure A.R.T.
        • Tighten your story angle
        • Resources on writing short content
        • Quotes on writing short content
      • Paragraph length
        • Quotes on paragraph length
      • Writing with statistics
        • Quotes on writing with statistics
      • Sentence length
        • Resources on short sentences
        • Quotes on good sentence length
        • Quotes on how to write a simple sentence
      • Passive voice
        • Quotes on the passive voice
      • Word length
        • Quotes on short words
      • Jargon
        • Quotes on jargon
      • Adjectives & adverbs
        • Quotes on adjectives & adverbs
      • Readable
        • Resources on readability
        • Quotes on readability
      • Conversational copy
        • Quotes on conversational business writing
    • Storytelling and creative writing
      • Concrete details
        • Why concrete details?
        • Types of concrete detail
        • Quotes on concrete details
      • Description
        • Quotes on scent
      • Human interest
        • Quotes on human interest
      • Metaphor
        • Why use metaphor?
        • Complex copy
        • Creative comparisons
        • Simplify stats
        • Cut clichés
        • Metaphor writing
        • Resources on metaphor
        • Quotes on metaphor
      • Storytelling
        • Why is storytelling important?
        • Find stories
        • Storytelling research
        • Elements of storytelling
        • Storytelling structure
        • Resources on storytelling
        • Quotes on storytelling
      • Wordplay
        • Alliteration
          • Resources on alliteration
        • Balance
        • Coin a word
          • Resources on coin a word
          • Quotes on coin a word
        • Quotes on the etymology of words
        • Rhyme
        • Rhythm
          • Quotes on using rhythm in writing
        • Twist of phrase
        • Quotes on how to use wordplay
      • Resources on creative copy
      • Quotes on creative copy
      • Quotes on boring copy
    • Web writing
      • Why writing for the web?
        • Quotes on why writing for the web
      • Above the fold
        • Quotes on above-the-fold content
      • Tight web copy
        • Quotes on tight web copy
      • Scannable web copy
        • Quotes on scannable web copy
      • SEO for writers
        • Quotes on SEO
        • Quotes on SEO for releases
      • Quotes on crafting good web writing
      • Writing for mobile quotes
    • Writing
    • Writing process
      • Creative process
        • Quotes on creative process
      • Read like a writer
        • Resources on how to become a better writer
        • Quotes on how to become a better writer
      • Writing process
        • Prewriting
          • Research your story
            • Research quotes
          • Develop your story angle
          • Organize your piece
          • Quotes on prewriting stage of writing
      • Writing templates
        • Quotes on writing templates
    • Writing structure
      • Feature story structure
        • Why features structure?
          • Why feature structure?
        • Feature structure examples
        • Feature leads
        • Nut graph
          • Quotes on nut graph
        • Background section
          • Quotes on the background section
        • Body
          • Quotes on the body
        • Conclusion
          • Quotes on how to write good endings
        • Transitions
          • Quotes on transitions
      • Other story structures
      • Quotes on story structure
  • Writing newsletter
    • Current issue
    • What others say
    • Archives
  • Blog
  • Why us?
    • About the trainer
    • Contact Ann

Take me to your reader

How to write tweets that go viral

“How do you find time to tweet?” my speakers’ network e-zine asked subscribers.

Take me to your reader
What makes them read? Information that’s relevant, valuable and useful, according to the research. Image by Shohei Hanazaki

“I don’t have time not to tweet,” I wrote back.

That’s because the people I follow on Twitter serve as sort of a virtual research team. They scour the web, finding valuable information — new studies, resources and insights — so I don’t have to.

Why people share content

Passing along valuable information is one of the top three reasons people share content, according to a 2010 study by Chadwick Martin Bailey. Those reasons are:

Read full article >

Related stories

Don’t ‘engage in the conversation’

Don’t ‘engage in the conversation’: More ‘@’ replies = fewer followers

Spread yourself thin

Spread yourself thin: Self-reference is not retweetable

“There’s an I in Twitter and a ME in social media.”
— Brian Solis, social media thought leader

Think Like a Friend, Fan or Follower

Offer news you can use, and watch your reach and influence grow

“Our readers don’t want to read stories,” writes Brian J. O’Conner, editor at Bankrate.com. “What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be that button.”

What do readers want
What do readers want? Help solving their problems, research shows. Image by Andy Matthews

Sadly, instead of delivering information that helps readers solve their problems, too many web writers churn out web content that focus on “us and our stuff.”

At Get Clicked, Read, Shared & Liked — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn how to write webpages, blog posts and social media status updates that grab and keep reader interest with relevant, valuable, helpful information.

Specifically, you’ll learn how to:

  • Find the right story — and craft the best story angle — for webpages, content marketing pieces and social media status updates.
  • Position your company as the expert in the field and draw readers in with news they can use to live their lives better.
  • Get more likes and shares with stories that better serve your audience.
  • Make sure your status updates are welcome guests, not intrusive pests, by passing the 70-20-10 test.
  • Tap the power of the most-retweeted word in the English language. And avoid the one topic nobody wants to read about.

This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out! Register now.

Register now

“Good tips and how-to’s for punching up your online content and getting the job done in fewer words.”
— Sara Stewart, account coordinator, Maxwell PR

Polish your skills at our upcoming Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Online writing workshop in New York on Sept. 28-29
Register for communication measurement workshop in Washington, D.C. on Oct. 12-13
Register for writing workshop in Houston on Nov. 2-3
Register for Creative writing workshop in Los Angeles on Feb. 23-24, 2017
Register for persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Tight writing workshop in Washington, D.C. on April 6-7, 2017
Register for PR writing workshop in San Francisco on July 26-27, 2017

Rather bring Ann in to train your whole team?

Invite Ann

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: Sept. 13 & Nov. 29
  • Houston: Nov. 2-3
  • Indianapolis: Oct. 24
  • Jackson, Mississippi: Nov. 9
  • Las Vegas: March 22-23, 2017
  • Los Angeles: Feb. 23-24, 2017
  • New Orleans: Nov. 7
  • New York: Sept. 28-29
  • Norfolk, VA: Oct. 10
  • San Francisco: Oct. 16 & July 26-27, 2017
  • Washington, D.C.: Oct. 12-13 & April 6-7, 2017
  • White Plains, New York: Dec. 13

Keep up with my calendar.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • More
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Primary Sidebar

Jan. 31, 2025

  • Write about the impactWrite about the impact: Not about the event
  •  
3 ways to Think Like a Reporter 3 ways to Think Like a Reporter: Put the audience first and more
  • 3 more writing resolutions for 20253 more writing resolutions for 2025: Build a bridge, not a wall — and more
Archives

Wylie Communications, Inc. logo
    Training
  • Webinars | Mini Master Classes
  • Workshops | Master Classes
    Tools
  • Wylie's Writing Labs
  • Free writing tips
Subscribe to our newsletter

© Copyright 2025 · Ann Wylie · All Rights Reserved
May not be duplicated and shared without author's permission. Contact us.