How to measure with little time and money
By Angela Sinickas, ABC, Diva of Diagnostics
Low on time? Low on money?
No worries. You can still develop meaningful measurements. Just plan for behavior change upfront, using this three-step process.
1. Ask the right questions early.
There are so many ways we can build in outcome measures into our work without spending a lot of time or money. It just requires that we ask ourselves and our management contacts some simple questions before we develop our communication plans to deliver the communication tactic or awareness campaign they originally ask us to create:
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Angela Sinickas used to have a manager who asked her every month, “So, what have you done for us lately?”
“It puzzled me at first, because my work was so visible that I assumed it spoke for itself,” she says today. “But I soon realized the importance of answering that question to address my boss’ real concern: How was my work contributing to business results?”
So, what have you done for your organization lately?
Do you describe your contribution in terms of measurable outcomes that have delivered a return on investment? Or do you focus on inputs — the blog post you wrote or the Twitter feed you fed?
At Become an ROI Rock Star With the Diva of Diagnostics — a two-day Master Class with Angela Sinickas on Oct. 12-13 in Washington, D.C. —, you’ll learn how to quantify the value you deliver to your organization.
Specifically, you’ll learn how to:
- Measure messages, channels and outcomes: Yes, you communicated, but did anything happen because you communicated?
- Talk the language of business: Stop counting clips and start measuring the financial value of the changes you influence
- Develop a measurement plan: Track success before, during and after your campaign
- Write measurable objectives: Then test them against Angela’s five-point checklist for success
- Move people to act: It’s the only real measure of communication success
We expect tickets to this event to sell out fast. If you’d like to be one of 50 lucky communicators to learn to measure your communications like Angela Sinickas does, please register now.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more