They’re the most shared type of content
From the beginning to the end, our lives are a series of lists. We start as an entry on a short list of baby names and end trying to fill a bucket list of experiences.
Listicles (that’s a portmanteau of list and article) are among the most established, most popular and fastest-growing types of content. They grab reader attention and make your message easier to understand and remember. They’re so powerful, they may even ward off death.
So here, of course, is a Top 10 list of reasons to write lists:
Choose from definitive, listicle and framework lists
Add a ‘Harper’s Index’-style piece
What writers and others say
Get fill-in-the-blanks templates for listicles, tipsheets, survey stories and more
Here’s the bad news: The story structure you’re using now probably isn’t helping you reach readers online. In fact, this structure does “not work well with readers,” according to a study by The Poynter Institute and the American Society of Newspaper Editors.
But there’s another structure that does draw readers into your message, pull them further through the piece and leave a lasting impression. Not only does it delight readers, but it makes the job of organizing webpages, blog posts and content marketing pieces a breeze.
At Get Clicked, Read, Shared & Liked — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn a six-step structure that reaches readers online and in print.
Specifically, you’ll learn how to:
- Fill in the blanks to craft the best survey story you’ve ever written
- Use a simple template for crafting a tipsheet that almost writes itself
- Model the masters to a great listicle: It’s easy with our annotated example
- Three elements of a great lead — and five leads to avoid
- Five ways to avoid the “muddle in the middle”
- A three-step test for ending with a bang
This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out! Register now.
Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more