October 24, 2017

Top 10 reasons to write listicles

They’re the most shared type of content

From the beginning to the end, our lives are a series of lists. We start as an entry on a short list of baby names and end trying to fill a bucket list of experiences.

Attention span of a goldfish

Prize catch Your readers have — almost! — the attention of a goldfish. Listicles attract these highly distracted folks. Image by Indulge Media

Listicles (that’s a portmanteau of list and article) are among the most established, most popular and fastest-growing types of content. They grab reader attention and make your message easier to understand and remember. They’re so powerful, they may even ward off death.

So here, of course, is a Top 10 list of reasons to write lists:

Read full article >

Related stories

“List, list, O, list!”
— William Shakespeare, in Hamlet

Create Content Marketing Pieces That Almost Write Themselves

Get fill-in-the-blanks templates for listicles, tipsheets, survey stories and more

Here’s the bad news: The story structure you’re using now probably isn’t helping you reach readers online. In fact, this structure does “not work well with readers,” according to a study by The Poynter Institute and the American Society of Newspaper Editors.

I've got a little list

I’ve got a little list Learn to craft content marketing pieces, as easy as 1-2-3. Image by Ron Frazier

But there’s another structure that does draw readers into your message, pull them further through the piece and leave a lasting impression. Not only does it delight readers, but it makes the job of organizing webpages, blog posts and content marketing pieces a breeze.

At Get Clicked, Read, Shared & Liked — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn a six-step structure that reaches readers online and in print.

Specifically, you’ll learn how to:

  • Fill in the blanks to craft the best survey story you’ve ever written
  • Use a simple template for crafting a tipsheet that almost writes itself
  • Model the masters to a great listicle: It’s easy with our annotated example
  • Three elements of a great lead — and five leads to avoid
  • Five ways to avoid the “muddle in the middle”
  • A three-step test for ending with a bang

This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out! Register now.

“Cool fresh stuff.”
— Brian Schultz, ITHR Communications, Progressive

Polish your skills at our upcoming Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Online writing workshop in New York on Sept. 28-29
Register for communication measurement workshop in Washington, D.C. on Oct. 12-13
Register for writing workshop in Houston on Nov. 2-3
Register for Creative writing workshop in Los Angeles on Feb. 23-24, 2017
Register for persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Tight writing workshop in Washington, D.C. on April 6-7, 2017
Register for PR writing workshop in San Francisco on July 26-27, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: Sept. 13 & Nov. 29
  • Houston: Nov. 2-3
  • Indianapolis: Oct. 24
  • Jackson, Mississippi: Nov. 9
  • Las Vegas: March 22-23, 2017
  • Los Angeles: Aug. 9-10 & Feb. 23-24, 2017
  • New Orleans: Nov. 7
  • New York: Sept. 28-29
  • Norfolk, VA: Oct. 10
  • San Francisco: Oct. 16 & July 26-27, 2017
  • Washington, D.C.: Oct. 12-13 & April 6-7, 2017
  • White Plains, New York: Dec. 13

Keep up with my calendar.