October 24, 2017

Does not compute

16% of adults are technologically illiterate

Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.

Does not compute

Hi, tech! More than half the adults worldwide have just basic or nonexistent technology skills. Image by Sarah

Which means that if you create websites or other technological interfaces for technologically competent folks, you’ll miss 92% of worldwide adults aged 16 to 65, according to the 2013 Program for the International Assessment of Adult Competencies, or PIAAC.

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“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains

Get Clicked, Read, Shared & Liked

Overcome the obstacles of reading on the screen

Online, constant problem-solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)

Plug in image

Plug in Reach readers online with best practices in writing for the web and social media. Image by Nancy L. Stockdale

“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”

In this environment, how do we Reach Readers Online?

At Get Clicked, Read, Shared & Liked — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.

Specifically, you’ll learn to how to:

  • Think Like a Friend, Fan, Follower or Visitor: Offer news you can use, and watch your reach and influence grow.
  • Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories, case studies and more.
  • Cut Through the Clutter Online: Overcome the obstacles of reading on the screen.
  • Lift Your Ideas Off the Screen: Communicate to nonreaders with headlines, links and other online display copy.
  • Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.

This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out! Register now.

“Revolutionised the way my communications team and I approach writing for online consumption.”
— Nikki Van Dusen, manager, Internet Communications, Alberta Public Affairs Bureau

Polish your skills at our upcoming Master Classes

Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for writing workshop in San Diego on June 28-29
Register for PR writing workshop in Portland on July 27-28

Register for Online writing workshop in New York on Sept. 28-29
Register for communication measurement workshop in Washington, D.C. on Oct. 12-13

Register for writing workshop in Houston on Nov. 2-3
Register for Creative writing workshop in Los Angeles on Feb. 23-24, 2017

Register for Tight writing workshop in Washington, D.C. on April 6-7, 2017
Rather bring Ann in to train your whole team?

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Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Geneva: Sept. 13 & Nov. 29
  • Houston: Nov. 2-3
  • Indianapolis: Oct. 24
  • Los Angeles: Aug. 9-10 & Feb. 23-24, 2017
  • New York: Sept. 28-29
  • Portland: July 27-28
  • San Diego: June 28-29
  • Washington, D.C.: Aug. 2-3, Oct. 12-13 & April 6-7, 2017

Keep up with my calendar.