16% of adults are technologically illiterate
Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.
Which means that if you create websites or other technological interfaces for technologically competent folks, you’ll miss 92% of worldwide adults aged 16 to 65, according to the 2013 Program for the International Assessment of Adult Competencies, or PIAAC.
- Your brain on the web: We’re clicking instead of concentrating
- Driven to distraction: Online, it’s hard to concentrate. So how do we communicate?
- Site for sore eyes: Online reading causes dry eyes, blurred vision
Overcome the obstacles of reading on the screen
Online, constant problem-solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your IQ more than smoking weed!)
“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”
In this environment, how do we Reach Readers Online?
At Get Clicked, Read, Shared & Liked — a two-day online-writing Master Class on Sept. 28-29 in New York — you’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing.
Specifically, you’ll learn to how to:
- Think Like a Friend, Fan, Follower or Visitor: Offer news you can use, and watch your reach and influence grow.
- Create Content Marketing Pieces That Almost Write Themselves: Get our fill-in-the-blanks templates for tipsheets, survey stories, case studies and more.
- Cut Through the Clutter Online: Overcome the obstacles of reading on the screen.
- Lift Your Ideas Off the Screen: Communicate to nonreaders with headlines, links and other online display copy.
- Transform Your Story From “Meh” to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece.
This is the only online-writing Master Class we’ve scheduled for this year. Don’t miss out! Register now.
Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more