Long words are stuffy and hard to read
Pulitzer Prize-winning humorist Dave Barry spent eight years teaching businesspeople how to write better. As he told Time magazine:
Take a tip from Barry: Avoid multisyllabic exhibitions of verbosity. Use short words.
What’s wrong with long words?
Why avoid long words? Because they…
Reach more people
More than 80 years of research prove it, again and again: The shorter your words, the easier your message is to read.
In fact, much of that research suggests that word length is the No. 1 predictor of readability.
So how short should your words be? And how do we know?
Find out at Catch Your Readers — a two-day writing Master Class on June 28-29 in San Diego.
There, you’ll get learn “the numbers” you need to measurably improve your copy’s readability. And you’ll get the research you need to sell managers and approvers on these targets.
Specifically, you’ll learn:
- How long is too long for your words, sentences and paragraphs
- Three ways to shorten your copy — and which is the best way
- How to use a cool (free!) tool to quantifiably improve your copy’s readability (We’ve seen readability rise by as much as 1,246% in one hour during these classes.)
You can still save $100 with our early bird discounts, but only if you act by May 28. Don’t miss out. Register now.
Learn to Catch Your Readers, Get Clicked, Cut Through the Clutter and more