Long live the release Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page. It's not just the tech companies: Canada — yep, the country — sent out its last traditional news release on Dec. 31, 2013. Now, it offers social media releases instead. Is the … [Read more...] about The release is dead
Archives for October 2015
Learn to get the word out via media relations in this two-day PR-writing workshop in New York PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach? With 2,500 releases crossing the wires each day — that's one every 35 seconds — the impact of your … [Read more...] about NOT Your Father’s News Release
Master Class graduates nail the feature intro Too many writers have married the inverted pyramid and made a lot of triangular babies. Problem is, the traditional news structure doesn't work well with humans. But at our Master the Art of the Storyteller Master Class in San Francisco in July, writers started flirting around with other structures. Here are three of … [Read more...] about Take your lead from meh to masterpiece
Start your story in medias res You remember learning about in medias res (classical Latin for "into the middle things") in college. That's where you open your story the midst of the action. Here's a great example, from The New York Times Magazine: [Don't bother with background, scene setting or even introducing the subject. Just start at the most dramatic moment … [Read more...] about Begin in the middle
They make journalists cry 'hype' and more "Atticus told me to delete the adjectives and I'd have the facts." — Harper Lee in To Kill a Mockingbird Why cut adjectives and adverbs from your copy? Because modifiers: 1. Strike journalists as hype Writing media relations pieces? Journalists hate hype and fluff … and modifiers are hype-y and fluffy. "Be fair," … [Read more...] about Why minimize modifiers?