Learn to write copy that moves people to act in this 2-day, hands-on Master Class
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.
But in Catch Your Readers — a two-day writing Master Class on Oct. 27-28 in Arlington, Virginia — we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Fill your toolbox with tricks.
In two days, you’ll have time to cram your writer’s tool bag with tricks — hard-to-find but easy-to-implement techniques that will help you:
- Think Like a Reader: Learn to move people to act
- Go Beyond the Inverted Pyramid: Master a structure that’s been proven in the lab to reach more readers
- Cut Through the Clutter: Make every piece you write measurably easier to read and understand
- Lift Your Ideas Off the Page Or Screen: Reach flippers and skimmers, increase readership
- Take Your Message From ‘Meh’ to Masterpiece: Bring your laptop and a story to work on, write and rewrite, get and give feedback, and leave with a totally rewritten piece
Meet me in D.C.
John F. Kennedy once called Washington, D.C., “a city of Northern charm and Southern efficiency.”
If Kennedy was right, a lot’s changed since then. D.C. is one of my favorite destinations: Easy enough to navigate that even I can get around (Northern efficiency). And it offers deep wells of Southern charm.
Best of all, the city is packed with spectacular art, theater and music — much of it free. Which is great, because you’ll want to conserve your budget for dinner.
Why not make a long weekend of it?
I, for one, will be winding down from our fall writing workshop by immersing myself in five centuries of news history at the Newseum; visiting one of just 10 da Vinci paintings in the world at the National Gallery; eating whatever José Andrés sets in front of me at Zaytinya; and catching “Rosencrantz and Guildenstern are Dead” at the Folger Shakespeare Library.
Maybe we’ll run into each other!
Save up to $300 — register by Aug. 27
I have no doubt that this Master Class will be the best money you invest on your professional development this year.
At the workshop, you’ll find out why Jennifer Uschold, senior manager of internal communications at Direct Energy, said of Ann’s Master Class: “Fantastic! Within 90 minutes, I was applying the ideas Ann presented.”