Learn to make your messages more creative
at the IABC World conference in Toronto
Your organization’s mission, vision and values. Your business goals and objectives. Your CEO’s messages and strategy stories.
These are some of the most important pieces we write. But they can also be some of the most boring. How do we engage employees and get them excited about these big-picture pieces? The key is to bring the view from 10,000 feet down to earth.
In my Bring Your Strategy to Life breakout session, you’ll learn how to turn ideas into things with storytelling, wordplay and metaphor.
You’ll learn:
- Where to find online tools that virtually twist phrases for you
- The question that will help your executives recall a story
- A simple structure for crafting an effective anecdote
- A four-step process for developing a creative metaphor
- A fill-in-the-blanks template for generating metaphors
Details:
11:10 a.m.
Monday, June 8
2014 IABC World Conference
Sheraton Centre Toronto Hotel
Toronto, Canada
Hope to see you there!