June 26, 2017

Conduct a sound check

Read your copy aloud

When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”

Conduct a sound check

Conversation piece Make sure your message sounds as human as you do. Image by Flood G.

Then the Pulitzer Prize winner and author of Writing to Deadline: The Journalist at Work proceeded to do just that.

“How did you know?” the editor asked.

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“The ear is the only true writer and the only true reader.”
— Robert Frost, poet

Write for Readability

Reach readers, improve communication — even boost the bottom line — by making your messages more readable

“The problem with communication,” said George Bernard Shaw, “is the illusion that it has been accomplished.”

Get your message across

Get your message across Write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer. Image by Lenna Young Andrews

No kidding. Send out a message that’s written at the 11th grade level, for instance, and 97% of U.S. adults won’t be able to understand it, according to the Department of Education’s latest adult literacy test.

Mission: Not accomplished.

At Cut Through the Clutter — our two-day writing master class on April 6-7 in Washington D.C., and Aug. 17-18 in San Francisco — you’ll dive into the results of this massive worldwide literacy study to get a reality check on the level at which your readers really read.

Then you’ll find out how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.

Specifically, you’ll learn how to:

  • Write at a reading level that really reaches readers. Chances are, you’re vastly overestimating your audience members’ literacy rate, according to a massive international study.
  • Plan your communications for special audience challenges. Older people, health care consumers, mobile users — maybe even your CEO — may need more help than you realize.
  • Sell your boss on the bottom-line business value of making messages more readable. (The U.S. Navy, for instance, saved more than $27 million in officer time by increasing readability.)
  • Increase reading by up to 75% by making one change to your message.
  • Measure, monitor, manage and report readability — your No. 1 tool for making your messages more effective.

This is the only writing workshop we have planned in Washington, D.C., in 2017. Don’t miss out on your chance to Cut Through the Clutter in D.C.! Register now.

“Feedback. Sharing with peers. Tools. The websites and suggested readings were worth the cost alone. Great resources!”
— Shena Camese, communications specialist, Covenant Health Care

Polish your skills at these Master Classes

Learn to Master the Art of the Storyteller, Catch Your Readers, Get Clicked, Cut Through the Clutter and more

Register for Master the Art of the Storyteller in Los Angeles: Ann Wylie's creative-writing workshop in Los Angeles on Feb. 23-24, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Las Vegas on March 22-23, 2017
Register for Cut Through the Clutter - Ann Wylie's Tight Writing workshop in Washington, D.C. on April 6-7, 2017
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Chicago on May 18-19, 2017
Register for Catch Your Reader: Ann Wylie's persuasive writing workshop in Boston on June 19-20, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Portland on July 27-28, 2017
Register for Cut Through the Clutter - Ann Wylie's tight-writing workshop in San Francisco on Aug, 17-18, 2017
Register for Master the Art of the Storyteller in New York: Ann Wylie's creative-writing workshop in New York on Sept. 25-26, 2017
Register for Catch Your Readers in Dallas: Ann Wylie's persuasive writing workshop in Dallas on Oct. 16-17
Register for Not Your Father's News Release - Ann Wylie's PR-writing workshop in Kansas City on Nov. 16-17, 2017
Register for Get Clicked, Read, Shared & Liked - Ann Wylie's online-writing workshop in Miami on Dec. 11-12, 2017

Rather bring Ann in to train your whole team?

Catch Ann on the road

Save when you book a workshop while I’m in your neighborhood

Ask about piggybacking on my upcoming engagements in:

  • Boston: June 19-20
  • Chicago: May 18-19
  • Dallas: Oct. 16-17
  • Des Moines: Feb. 8
  • Fresno, CA: Jan. 24
  • Kansas City: Nov. 16-17
  • Las Vegas: March 22-23
  • Los Angeles: Feb. 23-24
  • Miami: Dec. 11-12
  • New York: Sept. 25-16
  • Portland: July 27-28
  • San Francisco: Aug. 17-18
  • Washington, D.C.: April 6-7

Keep up with my calendar.