Get best practices down on paper "Ann is one of the few people who can actually teach something substantial about writing." — George Stenitzer, former vice president of corporate communications, Tellabs Ever wish you had a reference tool you could hand off to new team members to answer the question, "How do we write around here?" How about a resource you could … [Read more...] about On the same page
writing workshop
You’re going to need a bigger boat
Learn the art and science of Catching Your Readers at this two-day Master Class in Washington, D.C. If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we've institutionalized in PR and business communication writing are not the bait the reader likes. … [Read more...] about You’re going to need a bigger boat
Catch Your Readers
Polish your skills in these two-day Master Classes Do you need to reach readers online? Write copy that moves people to act? Master the art of the corporate storyteller? Make every piece you write measurably easier to read and understand? If so, please join us at these upcoming public writing workshops. You'll walk away with tips, tricks and techniques for getting people to … [Read more...] about Catch Your Readers
Save up to $2,500 on 2016 workshops
2015 training dates sold out What a year 2015 has been! I typically sell out of training dates by October or so. This year, they were gone in July. So, if you've been hoping to bring me in for an in-house workshop this year: I'm sorry. If I'll be in your neighborhood in 2015, I'll do my best to squeeze you in while I'm there. Otherwise, you may be able to find a 2015 … [Read more...] about Save up to $2,500 on 2016 workshops
Make Your Copy More Creative
Learn to grab attention and leave a lasting impression Would you like to engage readers with feature-style stories? Spice up headlines, leads and soundbites with wordplay? Tap "the most powerful form of human communication"? If so, please join me at Master the Art of the Storyteller, a two-day creative-writing Master Class on July 29-30 in San Francisco. Fill … [Read more...] about Make Your Copy More Creative