Enough already with the 'At XX, we …' construction At Wylie Communications, we believe that writers should write and that approvers should check the facts and leave the headlines alone. At Wylie Communications, we understand that it makes you sick when nonwriters garble your beautifully constructed headlines. At Wylie Communications, we know that you sit up at night, … [Read more...] about One more phrase to avoid
Writing tips
Splitting headache
Are split infinitives still a grammar don't? It may be the most famous split infinitive of all time — Star Trek's opening-sequence voice over: "To boldly go where no man has gone before" That's a split infinitive, because the adverb "boldly" separates, or splits, the verb "to go." So, is that OK? Are split infinitives acceptable in modern English usage? Or does good … [Read more...] about Splitting headache
Voice lessons
How to write in the brand voice Do your brand voice guidelines tell people what to write, but not how? Let me turn your voice guidelines into a series of writing techniques. I've helped Progressive Insurance, The Principal and other organizations realize their brand guidelines by transforming their "what-to's" into "how-to's." How may I help you? Let's talk! … [Read more...] about Voice lessons
Make the grade
Get a report card on your communications Too often, the job of producing communications leaves little time for considering what you’re doing well and what opportunities you have for improvement. Our communication report card can help. Send us a sample of your website, publication or writing, and we’ll send you a report card on its strengths and weaknesses, plus more than … [Read more...] about Make the grade