In B2B emails, longer subject lines work better You've read it again and again: Subject lines of 50 characters or less outperform longer ones. Turns out that may be wrong, at least for business-to-business emails. Or so says Adestra, a U.K.-based email service provider. It recently analyzed a random sample of more than 1 billion emails to learn what works — and … [Read more...] about Length matters
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Keywords for killer subject lines
Which words to use — and avoid — from Adestra's analysis Is this the world's best subject line: Alert: Free delivery, 50% off daily? And is this the world's worst: Fw: Register for our Webinar and report? Probably not. But the words we use matter, and the words we use in subject lines matter a lot. Enter Adestra, a U.K.-based email service provider. It … [Read more...] about Keywords for killer subject lines
Don’t personalize, localize
Avoid 'Ann, your e-zine is here' It just makes sense that calling out to your recipient by name in the subject line would grab attention and drive opens and click-throughs. Right? After all, 94% of businesses believe personalization is critical to their success, according to a recent Econsultancy survey. Shouldn't it help with email, too? Wrong, say the authors of … [Read more...] about Don’t personalize, localize