Multiply Twitter, PR engagement with an image What simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter's own research. That's a pretty big bang for a story element that takes up only 23 characters on Twitter. Plus, there's more: Tweets with photos multiply engagement by 1,272%, according to an … [Read more...] about Every picture tells a story
How to spread the word on Twitter
Increase retweets with the help of a new algorithm Quick! Which of these two @RadiNabulsi tweets do you think would move further and faster on Twitter? "Four Alabama players arrested: Calloway, E. Williams, Pettway and Hayes. Pictures and charges here: bit.ly/12ILdN2" Or: "Stormie Henderson is about to get so many Twitter followers. Cute, great name & a bad girl? … [Read more...] about How to spread the word on Twitter
Time to tweet
When will you get the most action on Twitter? Timing is important, says Jakob Nielsen, "the king of usability": "Once [tweets] scroll off the first screen, they’re essentially 6 feet under." Nielsen’s preferred tweeting time is 9:01 a.m. Pacific, because that encompasses working hours from California to the United Kingdom, where most of his audience members live. He … [Read more...] about Time to tweet