"Brevity is the sister of talent." — Anton Chekhov, Russian playwright Readers want less Establish copy length limits Size does matter. All things else being equal, your readers would rather read a short piece than a long piece. In writing — as in eating, imbibing, reality TV viewing and so much else in life — it's good to set limits. In other words, establish an … [Read more...] about Readers want less | December 2009