The American Egg Board chooses tipsheets When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter. But Edelman and the Egg Board didn't send out releases and tweets saying, "Eggs are great." Instead, they created tipsheets on how to hard-boil, dye, decorate eggs and create dishes … [Read more...] about An eggcellent idea