You're so vain, you probably think this piece is about you Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns out the more narcissistic executives are, the more likely they are to overrate their skills and make bad business moves. In one 2010 study, Roll used a simple technique that's been validated by … [Read more...] about Avoid Institutional Narcissism
Think Like a Reader
Think like the audience
How do top organizations communicate? Seventy-one percent of high-performing organizations focus their messaging on audience's point of view. Just 45% of average organizations do. Or so says Stephen Welch, president of IABC UK and an independent consultant. Welch worked with Michael Ambjorn, director-at-large at NearDesk, to develop a benchmarking database that … [Read more...] about Think like the audience
Authority rules
Experts are most trusted, says Edelman’s Trust Barometer Trust saw some big changes in 2011: Trust in credentialed experts (70%) and company technical specialists (64%) is on the rise. It's the "Authority Rule" of persuasion. Trust in "a person like myself" and regular employees has declined, possibly because of "over-friending." People need to hear messages three to … [Read more...] about Authority rules