Stop reinventing the wheel, use story templates I once asked fiber artist Jason Pollen how he could be creative under the constraints of designing textiles on assignment for clients like Chanel and Donna Karan. "There's a whole universe to explore within the color yellow," he said. The most creative people see constraints, rules and guidelines as tools for … [Read more...] about Write by number
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Crack the case
How to organize a case study A colleague in health system marketing counsels his case study writers to "Get the patient to the hospital." Wrong! When it comes to case studies, it's about the client's problem and results, silly, not your solutions. Here's how to use the feature-style story structure to organize a case study. I. Introduce the problem and client in the … [Read more...] about Crack the case