Highlight the meaning of data to improve decision-making People in one study rated a disease that kills 1,286 people out of every 10,000 as more dangerous than one that kills 24.14% of the population (Yamagishi, 1997). But in fact, it's about half as dangerous. Why? The way you present, or frame, the information changes the way people — even experts — perceive it. “If … [Read more...] about Reframe the data