Americans average 19 minutes a day reading The average American reads for pleasure less than 20 minutes a day, according to a new study from the U.S. Bureau of Labor Statistics. At that rate, it would take most readers nearly a month to finish Divergent. How people spend their time Depending on where they live, Americans spend their time: Engaging in … [Read more...] about All-time low
Story length
Skimm this!
Make your e-zine interesting, relevant, easy What's the secret to a successful e-zine? Make 'em laugh; make 'em think; make 'em Skimm. In other words, make it interesting, relevant and easy. That's the formula e-zine the Skimm uses. You can steal a trick from the Skimm and produce an e-zine that's: Interesting The Skimm makes the news fun to read, from the … [Read more...] about Skimm this!
Reframe the data
Highlight the meaning of data to improve decision-making People in one study rated a disease that kills 1,286 people out of every 10,000 as more dangerous than one that kills 24.14% of the population (Yamagishi, 1997). But in fact, it's about half as dangerous. Why? The way you present, or frame, the information changes the way people — even experts — perceive it. “If … [Read more...] about Reframe the data