Journalist shares which tool to use for what Which social media channel works best for private communications with journalists and bloggers? Which for time-sensitive announcements? And which should you never, ever use? Robert Niles, founder and editor of “Theme Park Insider,” shares his insights on which tool is best for which PR function: Twitter for announcing … [Read more...] about Go social for PR
Social media writing
LinkedIn best for B2
Beats other social media channels for customer acquisition LinkedIn is more effective at helping business-to-business (B2B) companies acquire customers than Facebook, Twitter or the company blog. That's according to the latest findings from HubSpot's 2011 State of Inbound Marketing report. The study surveyed more than 600 professionals about their company's marketing … [Read more...] about LinkedIn best for B2
Blog early and often
Publish your posts in the morning When’s the best time to post to your blog? Before 10 a.m. Eastern time, says viral marketing scientist Dan Zarrella. Zarrella surveyed more than 1,400 blog readers and studied more than 170,000 blog posts and learned that people are more likely to view, link and comment on posts in the morning. Visiting blogs becomes decreasingly … [Read more...] about Blog early and often
Cut videos short
2 minutes or less online Two minutes and seven seconds. That’s the average length of time people spend viewing videos on Twitter, according to “Online Video Best Practices” (PDF), a new study by TubeMogul, Brightcove and DynamicLogic. The researchers analyzed the average viewing time of more than 100 million random video streams on social networks and search engines. … [Read more...] about Cut videos short
‘Sundays at the Shelter’
Make the photo the story You don’t have to know me for long to know that the crazy cat lady inside of me is just the tiniest nudge away from getting out. And, were it not for geography, “Sundays at the Shelter” would be that nudge. “Sundays at the Shelter” is my favorite e-zine. (You can also follow the blog.) I forward it, archive it, respond to its every call to action, … [Read more...] about ‘Sundays at the Shelter’