A click is just a click ... a share is just a share The other day, I was discussing ROI with a group of ridiculously talented, impossibly young PR pros in their first year at a big agency. They report ROI to their clients in clicks, shares and likes. "As a business owner," I told them, "if I invest a dollar in your services, I want to receive my dollar back, plus a … [Read more...] about Please remember this