Toyota takes on feature releases When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release: Toyota's North American vehicle production at record levels in 2013 Toyota announced record level North American vehicle production for 2013 surpassing last year's output. TEMA built … [Read more...] about Crumple PR convention
releases
Put the reader first
Fill in the blanks to a great benefits lead Want to write a release that grabs reader attention? Lead with the reader. Here's how to do it, modeling the lead from a Silver Anvil Award-winning release by the California Milk Advisory Board: "Dairy farmers throughout California — the nation’s No. 1 milk-producing state — will have an opportunity to learn the basics of … [Read more...] about Put the reader first