Self-reference is not retweetable The more you tweet about yourself, the fewer retweets you'll get. Or so says Dan Zarrella, HubSpot viral marketing scientist. In research published in 2012, Zarrella compared tweets that had been retweeted with those that had not. Non-retweets had nearly twice the number of self-references of tweets that went … [Read more...] about Spread yourself thin
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Focus your Web copy How can you cut Web copy in half? Choose the half that's relevant to your audience members. Give readers what they want. Besides making your Web pages shorter — and serving your audience better — relevant copy is more effective. According to Jan H. Spyridakis, author of "Guidelines for Authoring Comprehensible Web Pages," readers: Understand … [Read more...] about Make it relevant