Online reading causes dry eyes, blurred vision Thanks to our obsession with screens, there's now a diagnosis known as digital eyestrain. (Not to be confused with screen sightedness (Rev Up Readership members only; join Rev Up Readership).) People who spend hours staring at screens — and that's your online audience, right? — suffer chemical changes in their … [Read more...] about Site for sore eyes
Reach readers online
Focus your subject line on the readers’ needs Marketers sent more than 838 billion emails in 2013. As HubSpot’s Niti Shaw points out, that's nearly three times the number of stars in the Milky Way. So how can we write subject lines that help our emails stand out from the crowd? Make them relevant, valuable and useful to your readers, suggest three Carnegie Mellon … [Read more...] about Change the subject
118 characters is the new black Give Twitter followers some space. Space to include a comment when they retweet your message, that is. Yes, you have 140 characters to work with on Twitter. And that’s not much. But leave 20 characters for your followers’ notes, and you’ll encourage retweeting. That’s right: 120 characters is the new 140. Or is it? 118 characters … [Read more...] about How short on Twitter?
Social behavior nets more followers Want to expand your reach and influence on Twitter? Be sociable, counsels HubSpot's viral marketing scientist, Dan Zarrella. Zarrella used TweetPsych to analyze more than 30,000 accounts. He found that social behavior — using inclusive language like we and you, as well as language that describes relationships and communication — … [Read more...] about Be sociable on Twitter
Just don't use semicolons How do you create tweets that goes viral on Twitter? Punctuate, counsels Dan Zarrella, HubSpot's viral marketing scientist. Zarrella spent nine months analyzing 5 million tweets and 40 million retweets to find what makes some messages travel the world while others just stay home on the couch. Among his findings: Some 98% of retweets … [Read more...] about Punctuate on Twitter