Silver Anvil winners show it's not 'us and our stuff' Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom. That's because readers look at only the first two or three words of the headline when scanning lists … [Read more...] about But what’s the topic?
Reporters shoot down PR quotes What's the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a 2014 study by Greentarget. According to Greentarget's research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. 28% use quotes … [Read more...] about Say it ain’t so
Long live the release Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page. It's not just the tech companies: Canada — yep, the country — sent out its last traditional news release on Dec. 31, 2013. Now, it offers social media releases instead. Is the … [Read more...] about The release is dead
Make their lives easier with multimedia pitches Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX. You don't want to be part of that problem, do you? Here's how to avoid being a journalist's worst nightmare: 1. DO the math. Most journalists produce at least five … [Read more...] about Do you give journalists a headache?