Keep ’em short Want your release to get posted on Google News? Make the headline 65 to 70 characters. That’s the best length if you want your news release to show up on the portal, according to a study by Schwartz Communications. Despite Google’s preferences, 77 percent of the 16,000 Business Wire releases Schwartz reviewed for the study exceeded that recommendation. The … [Read more...] about Write headlines for Google News
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Snip your sentences | January 2010
"(Martin) Amis has loosened his belt, and his slangy, scattershot prose veers toward self-parody. Sentences are either impossibly short or impossibly long. Commas, colons, parentheses and dashes crawl all over the page like flesh-eating microbes." — Jeff Giles, senior editor of Newsweek's Arts & Entertainment section Snip your sentences How long is too long? What's … [Read more...] about Snip your sentences | January 2010