Lists top the list of blog posts that get shared If David Letterman taught us one thing during his tenure as host of Late Night, it's that people love lists. It's no wonder, then, that when Fractl and Buzzstream recently analyzed more than 200,000 articles from June to November 2014, lists topped the list of top 5 types of blog posts that get shared: Lists. … [Read more...] about Hit list
planning
Please remember this
A click is just a click ... a share is just a share The other day, I was discussing ROI with a group of ridiculously talented, impossibly young PR pros in their first year at a big agency. They report ROI to their clients in clicks, shares and likes. "As a business owner," I told them, "if I invest a dollar in your services, I want to receive my dollar back, plus a … [Read more...] about Please remember this
Writing in the right direction
Create written communication guidelines Ever wish you had a reference tool you could hand off to new team members to answer the question, "How do we write around here?" How about a resource you could use to show serial offenders how to fix label headlines, passive voice or leads that are more likely to get readers to take a nap than to take action? Wouldn't you love … [Read more...] about Writing in the right direction
Create more short pages
Fewer long pages are less effective Think index cards, not toilet paper: Websites with many short pages — as opposed to those with fewer longer pages — work better. Usability experts John Morkes and Jakob Nielsen studied Web visitors' performance with two versions of a website: One site contained three pages with 4,500 words. The … [Read more...] about Create more short pages
All-time low
Americans average 19 minutes a day reading The average American reads for pleasure less than 20 minutes a day, according to a new study from the U.S. Bureau of Labor Statistics. At that rate, it would take most readers nearly a month to finish Divergent. How people spend their time Depending on where they live, Americans spend their time: Engaging in … [Read more...] about All-time low