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Plan powerful communications

Bad news works in safety communications

Tell employees how close they are to killing someone In 1931, a man named Herbert William Heinrich noticed something odd about accidents. Heinrich's Law An inspector for Travelers Insurance Company, Heinrich spent his days looking at clients' accident rates and found a ratio. For every 300 injury-free accidents, there were: 29 minor-injury accidents 1 major injury … [Read more...] about Bad news works in safety communications

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Jan. 31, 2025

  • Write about the impactWrite about the impact: Not about the event
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3 ways to Think Like a Reporter 3 ways to Think Like a Reporter: Put the audience first and more
  • 3 more writing resolutions for 20253 more writing resolutions for 2025: Build a bridge, not a wall — and more
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