"The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be." —William Feather, author and aphorist Pull the trigger Create an environment for your message My mother serves as Wylie Communications' bookkeeper. (Yes, Mom still balances my checkbook.) When she asked me recently to … [Read more...] about Pull the trigger | April 2010
Persuasive writing
One or 1,001? | March 2010
"[Good writers] tell not of a battle, but of a soldier, they talk not about governance, but about a deal, they discuss not a socioeconomic group, but a person and a life." — Donald M. Murray, Pulitzer Prize-winning columnist, in Writing to Deadline: The Journalist at Work One or 1,001? Why 'one individual trumps the masses' "If I look at the mass, I will never act. If I … [Read more...] about One or 1,001? | March 2010