How short on Twitter? Give Twitter followers some space. Space to include a comment when they retweet your message, that is. Yes, you have 140 characters to work with on Twitter. And that's not much. But leave 20 characters for your followers' notes, and you'll encourage retweeting. That's right: 120 characters is the new 140. Reach readers online. Want to get the word … [Read more...] about 120 characters is the new black
Online communication
Your brain on the Web
We’re clicking instead of concentrating This is your brain on the Web: Constant problem solving (To click or not to click?) and divided attention (You’ve got mail) lead to cognitive overload. And that makes it harder for readers to concentrate when reading your copy online. In fact, a 2005 study by the Institute of Psychiatry at the University of London showed … [Read more...] about Your brain on the Web
Addicted to email
1 in 3 wake up, check email immediately Thirty-five percent of mobile workers check their email first thing in the morning, before getting dressed or having a cup of coffee. That’s according to a 2011 study by iPass (pdf). The Enterprise Mobility Services company defines mobile workers as folks who use mobile devices to access networks other than the company LAN or WLAN for … [Read more...] about Addicted to email