Online reading causes dry eyes, blurred vision Thanks to our obsession with screens, there's now a diagnosis known as digital eyestrain. (Not to be confused with screen sightedness (Rev Up Readership members only; join Rev Up Readership).) People who spend hours staring at screens — and that's your online audience, right? — suffer chemical changes in their … [Read more...] about Site for sore eyes
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Activate the passive voice online
Write subject-verb-object People understand the active voice more easily than the passive voice. According to Jan H. Spyridakis, author of "Guidelines for Authoring Comprehensible Web Pages," people: Remember active sentences verbatim better than passive ones. (Blount and Johnson, 1971) Read active sentences faster than passive ones. That may be because active … [Read more...] about Activate the passive voice online
How to spread the word on Twitter
Increase retweets with the help of a new algorithm Quick! Which of these two @RadiNabulsi tweets do you think would move further and faster on Twitter? "Four Alabama players arrested: Calloway, E. Williams, Pettway and Hayes. Pictures and charges here: bit.ly/12ILdN2" Or: "Stormie Henderson is about to get so many Twitter followers. Cute, great name & a bad girl? … [Read more...] about How to spread the word on Twitter