Start intranet articles with storytelling When Karen Hand saw the “Dilbert” cartoon that pictured employees hanging from the walls by Velcro, she laughed. Then she thought: “Hmmm ... wonder if that would work?” Hand and the rest of the Facilities team have tried just about everything else to find space for the growing number of associates at Sprint Spectrum. We’ve … [Read more...] about Draw readers in
Master the Art of the Storyteller
Punch out your punch line
All's well that ends The punch line of a story is like the punch line of a joke — the place where you surprise your audience and make your point. Hallmark's late, great Gordon MacKenzie used this technique in his parable about the baby and the artist’s canvas in Orbiting the Giant Hairball, his delightful tome on corporate creativity. He writes: "Before you were born, … [Read more...] about Punch out your punch line