Steal a trick from CD Baby & make your copy personable This little note arrived in my email box the other day: Ann — Thanks for your order with CD Baby! Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in … [Read more...] about ‘Sigh … We miss you already’
Humor
Monkey business
Don't take serious stories so seriously If you were trying to convince employees to follow brand guidelines, you could deliver stern do’s and don’ts about how to handle the company logo or warn employees not to use people's personal photos in campaigns. Or you could illustrate your message by mocking up an employee's photo in an ad like this: That's how Chatter … [Read more...] about Monkey business
Funny formulas
Try these fill-in-the-blanks jokes Want to add humor to your piece? Two professional speakers shared these formulas in SpeakerNet News, a weekly e-zine for professional speakers: Jargon jokes I know, I know. Your organization is overloaded with jargon. Take advantage of the situation, suggests Paul Seaburn, “The Humor Handyman,” by writing funny definitions for the worst … [Read more...] about Funny formulas