Words + pictures teach better How can you help students remember the difference between affect and effect, all ready and already and among and between? How about cartoons? In one study, students who received cartoons scored almost twice as high in understanding the differences as those who'd received written examples only. For the study, researchers showed students at a … [Read more...] about Cartoons double understanding
Graphic stories
Trigger happy
USDA’s MyPlate puts its money where your mouth is One of my brilliant clients at Wellmark Blue Cross and Blue Shield once wrote in a healthy-eating column: “Instead of our steak being the size of a deck of cards (a standard, four ounce serving), it’s often the size of small laptop computer.” I’m not a steak woman, but I do like my brie-on-brioche sandwiches to be at least as … [Read more...] about Trigger happy
Table for two
Pit dueling ideas in columns and rows Are you writing a face-off between your technology and the alternative? Juxtaposing competing information and ideas? Comparing and contrasting products or services? If so, a table is probably the best format for your article. I’ve been enjoying webifying magazine articles for EADS Key Touch magazine’s website this year. I often find … [Read more...] about Table for two