Why negative messages gain traction Did Stanley Kubrick fake the moon landings? Was President Obama holding a rocket launcher in a car with an ISIS leader? Does your favorite shampoo cause hair loss? No, no and probably not, according to Snopes' "25 Hottest Urban Legends." Fear appeals work (Rev Up Readership members only; join Rev Up Readership), according to 50 years … [Read more...] about Fear factor