Avoid 'Ann, your e-zine is here' It just makes sense that calling out to your recipient by name in the subject line would grab attention and drive opens and click-throughs. Right? After all, 94% of businesses believe personalization is critical to their success, according to a recent Econsultancy survey. Shouldn't it help with email, too? Wrong, say the authors of … [Read more...] about Don’t personalize, localize