Readers create new portmanteaus Portmanteaus — think Travelocity — combine two or more words into one new word. For our December writing contest, readers submitted these portmanteaus: Capitalistas A disease of misplaced importance. Ex: The Engineer will run the Project, and the Accountant will send Invoices at the end of each Quarter. — Sally Jacques, editor, … [Read more...] about From phonurious to spouch
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‘15 is the new 30’
Catchy headlines No. 1 reason people read stories While presenting a headline-writing workshop at Farm Credit Bank recently, I was charmed by one participant's rewrite. The story was about the fact that, in the aftermath of the 2008 financial crisis, banks feel more comfortable giving 15-year mortgages rather than the traditional 30. The original headline certainly … [Read more...] about ‘15 is the new 30’
One or 1,001? | March 2010
"[Good writers] tell not of a battle, but of a soldier, they talk not about governance, but about a deal, they discuss not a socioeconomic group, but a person and a life." — Donald M. Murray, Pulitzer Prize-winning columnist, in Writing to Deadline: The Journalist at Work One or 1,001? Why 'one individual trumps the masses' "If I look at the mass, I will never act. If I … [Read more...] about One or 1,001? | March 2010