Silver Anvil winners get particular with their PR leads Embeddable tooth implants. Zombie slayers. The Internet coffee pot. Details like these grab attention. That's why concrete details are the price of entry for a feature lead. 2014 Silver Anvil Award winners use two types of juicy details leads to get the word out: 1. Specific details lead For this … [Read more...] about Details make the difference
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Color bind
Yes, Communicator, you can make your copy more colorful How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 30 minutes or less. One of my favorite editing assignments is to turn dry, abstract message … [Read more...] about Color bind