How much does bad writing cost your organization? Bad writing causes 40 percent of the cost of managing business transactions, writes William H. DuBay, a readability expert at Impact Information, in Working with Plain Language (PDF). In his plain language treatise, “Writing for Dollars, Writing to Please,” Joseph Kimble, chair of the Thomas M. Cooley Law School’s Research … [Read more...] about Writing ROI
Communication planning
I only have eyes for you
Magazines dominate usage 85% of the time You might talk on the phone while reading online, but when you read a magazine, you read a magazine. Print is more engaging than TV, radio and the Web, according to researchers at Ball State University. Electronic media — the Internet, TV and radio — garner a greater share of the time people spend with media. But people often … [Read more...] about I only have eyes for you
‘Settle in’ vs. ‘search and destroy’
Print’s best for understanding Headlines in communication journals moan and whimper: “Is Print Obsolete?” “If Print Is Obsolete, Why Won’t It Go Away?” “Print Still King” “They’re Finally Killing Print” “Reports Of Print’s Death May Be Greatly Exaggerated” “Is The Employee Publication Extinct?” “In Rousing Defense Of Print” And, my favorite: “Dead Papers … [Read more...] about ‘Settle in’ vs. ‘search and destroy’
News flash: You’re not a news bureau
Your job is to change behavior, not to report news Might I rant for a moment? Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs. We’re exhausting our resources — not the least of which include our own time and our audience members’ attention — making sure the people know who won … [Read more...] about News flash: You’re not a news bureau
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Improve your communications with Ann's consulting services Do you need to bring in new clients? Communicate corporate messages? Help your organization achieve its goals and objectives? If so, Wylie Communications can help with consulting services that range from critiquing your website to launching a new communication vehicle. Let us help you: Make communications more … [Read more...] about Get expert advice